The Hidden Dangers of Kidfluencing: When Childhood Becomes Content
The Hidden Dangers of Kidfluencing: When Childhood Becomes Content By Lorraine Aguti In today's hyper-connected digital culture, children are having their lives presented increasingly online to global audiences. What initially began as harmless milestone posting—first words, birthdays, or humorous clips—has become a profitable enterprise referred to as "kidfluencing." It refers to children who, through numerous instances in many cases via their parents' behavior, become social media influencers. These kids appear in commercialized videos on platforms like YouTube, Instagram, and TikTok, touting everything from toys to clothing to snacks. Beyond the smiling faces and viral clips, however, are complex ethical, legal, and psychological concerns that the public can no longer ignore. Kidfluencing raises a novel privacy concern. Children's most intimate moments—from doctor's appointments to tantrums—are regularly shared up without their consent, leaving an indel...